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Beauty For Good: Reducing Amazon Deforestation

Beauty For Good

Did you know that we are on a mission to reduce deforestation in the Amazon rainforest through our sister skincare brand, RUVI?

Deforestation poses a significant threat to the Amazon rainforest, its people, and unique species. Every year, a large number of wild palms in the Amazon are cut down for their fruit, leading to forest destruction and degradation of the ecosystem. We strongly believe that climbing is the solution, and we are taking action to reverse this trend. In partnership with Recursos Amazónicos, we are providing climbing gear and training to indigenous harvesters.

We're raising funds provide gear and training to indigenous harvesters, empowering them to choose climbing instead of cutting.
We will donate 100% of the sales from RUVI Glow Serum through November 30, 2023. 

Climbing To Conserve 
See the Climbing Gear In Action

Tarek Milleron, Ph.D., is an ecologist who specializes in tropical rainforests. He developed a simple yet profound solution for reversing deforestation in the Amazon by designing modern climbing gear that allows local harvesters to safely and efficiently climb palms to harvest palm fruit up in the rainforest canopy instead of cutting them down.
"We’ve been at this for years now with the goal of providing people with the tools they need to safely and efficiently access palm tree crowns. It’s the foundation that makes it possible for you, through your purchase of RUVI, to help conserve rain forests while also caring about sustainable livelihoods for people who make their homes in those very forests." - Tarek Milleron, Ecologist, Ph.D.,

RUVI Glow Serum

The RUVI Age-Defying Glow Serum is the ultimate skincare superfood serum that helps achieve velvety-smooth, hydrated skin and a natural lit-from-within glow. This fast-absorbing face serum is rich in antioxidants and polyphenols, making it a unique oil-based moisturizer for both morning and evening use. With 63 times more Vitamin E than avocado oil, this nutrient-dense serum delivers immediate visible results, leaving your skin soft, youthful, and glowing.

It is made with only 6 sustainably wild-harvested clean ingredients. One of these ingredients is Bataua, which is harvested using the climbing gear that we help provide.

Discover The Magic Of Bataua

Bataua Fruit grows on 50-foot tall, smooth palm tree trunks making them difficult to climb in several regions of South America. To ensure that Batua oil is of the highest quality, the fruit is carefully brought down and is never allowed to touch the ground. If the fruit hits the ground, it becomes bruised, and natural decomposition begins causing the quality of the pulp that will be cold-pressed to degrade. By not letting the fruit touch the ground during harvesting, we ensure that the resulting oil is of the absolute finest quality, which elevates efficacy and preserves the oil's rich nutrient content ⁠

Bataua in RUVI and EVOLVh

Fun fact: The Glow Serum and our Better Roots Scalp + Hair Oil are both formulated with Bataua as a hero ingredient. Here's why we love it for taking care of your hair, scalp, and skin!

Bataua Skin Care Benefits

  • Antioxidant Powerhouse
    Bataua Oil is rich in antioxidants, protecting the skin from free radicals and preventing premature aging

  • Deep Moisturization
    Delivers deep moisturization without clogging pores, making it suitable for various skin types. It helps to balance oil production, making it effective for both dry and oily skin. It leaves your skin supple and hydrated.

  • Soothing Anti-Inflammatory
    Natural anti-inflammatory properties make it an excellent choice for soothing irritated skin conditions. Whether dealing with redness or sensitivity, Bataua Oil helps calm and restore balance to the skin.

  • Natural Radiance Booster
    Bataua Oil enhances the skin's natural radiance, revitalizing dull and tired-looking skin, leaving you with a luminous complexion.

Bataua Hair Care Benefits

  • Deep Hydration and Nourishment 
    Intensely hydrates and nourishes hair, making it soft, smooth, and lustrous.

  • Strengthens and Repairs 
    Rich in essential fatty acids and nutrients, strengthens and repairs damaged hair, reducing split ends and breakage.

  • Natural Shine Booster 
    Enhances the hair's natural sheen, giving it a healthy and radiant shine.

  • Frizz Control 
    Tames unruly strands, promoting a sleek and manageable hairstyle.

  • Scalp Health Support 
    Nourishes the scalp, reducing dryness and irritation, creating a healthier environment for hair growth.