The Evolution Of Haircare
We're pioneers in clean haircare. Since 2009 (before Clean Beauty was even a term) we've delivered biology-driven, science-based, performance products using natural and organic ingredients-for transformative visible results in all hair types.
BIOLOGY-DRIVEN • SCIENCE-BASED • HIGH-PERFORMANCE
Founder Story
EVOLVh Founder, Boris Oak, has always been a hair enthusiast. His entry into the industry started at age 12 when his mother opened a hair salon. As a newly arrived immigrant family from the former Soviet Union, Boris spent most of his days (and nights!) swirling gels, mixing mousses, and playing with products. Two decades later, Boris helped this once-small shop grow into a major salon with a strong retail culture. Spurred by his extensive product expertise and interest in health and wellness, Boris saw the need for a high-performance haircare brand that was as clean as it was effective.
SO IN 2009, HE LAUNCHED EVOLVh-PIONEERING THE WAY AND ELEVATING THE GAME FOR THE CLEAN BEAUTY HAIR MOVEMENT.
OUR ROOTS
EVOLVh was originally created for the conscious salon stylist, who cares deeply about ingredients, but still demands uncompromising product performance.
OUR MISSION
We're on a mission to rewrite the Clean Beauty Hair narrative by creating a first-of-its kind, science-backed line-eliminating the need to choose between clean and cutting-edge, while surpassing the experience, benefits, and environmental impact of traditional haircare products.
Designed to mimic a-
high-performing salon line
OUR VALUES
Transparency
We meet the highest standards to deliver products that have a positive impact on our customers and our planet.
Hairclusivity
We formulate for all hair types & concerns because we care deeply about healthy hair for all humans.
Efficacy
We pursue transformational product performance by having biology and science at the center of formulation.
Our Product Difference
Most brands coat strands in artificial ingredients to hide imperfections. EVOLVh takes a more progressive, proactive approach-using breakthrough biology-driven formulations to treat hair from the inside out. Similar to skincare, our products contain vital amino and fatty acids, plus powerful botanicals that strengthen and nourish on a molecular level for shinier, healthier hair now and in the future.
Our Ingredients
We thoughtully source every ingredient for purity, safety, and environmental impact.
SULFATE-FREE • PARABEN-FREE • PHTHALATE-FREE PROPYLENE GLYCOL-FREE • SILICONE-FREE GLUTEN-FREE • FREE OF SYNTHETIC FRAGRANCE GMO-FREE • CRUELTY-FREE • VEGAN
Our Standards
Our formulations meet the highest standards in clean beauty.
Learn more about the Credo Clean Standard.