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Founder Story

EVOLVh Founder, Boris Oak, has always been a hair enthusiast. His entry into the industry started at age 12 when his mother opened a hair salon. As a newly arrived immigrant family from the former Soviet Union, Boris spent most of his days (and nights!) swirling gels, mixing mousses, and playing with products. Two decades later, Boris helped this once-small shop grow into a major salon with a strong retail culture. Spurred by his extensive product expertise and interest in health and wellness, Boris saw the need for a high-performance haircare brand that was as clean as it was effective.

SO IN 2009, HE LAUNCHED EVOLVh-PIONEERING THE WAY AND ELEVATING THE GAME FOR THE CLEAN BEAUTY HAIR MOVEMENT.

OUR ROOTS

EVOLVh was originally created for the conscious salon stylist, who cares deeply about ingredients, but still demands uncompromising product performance.

OUR MISSION

We're on a mission to rewrite the Clean Beauty Hair narrative by creating a first-of-its kind, science-backed line-eliminating the need to choose between clean and cutting-edge, while surpassing the experience, benefits, and environmental impact of traditional haircare products.

Our Product Difference

Most brands coat strands in artificial ingredients to hide imperfections. EVOLVh takes a more progressive, proactive approach-using breakthrough biology-driven formulations to treat hair from the inside out. Similar to skincare, our products contain vital amino and fatty acids, plus powerful botanicals that strengthen and nourish on a molecular level for shinier, healthier hair now and in the future.

Our Ingredients

We thoughtully source every ingredient for purity, safety, and environmental impact.

SULFATE-FREE • PARABEN-FREE • PHTHALATE-FREE PROPYLENE GLYCOL-FREE • SILICONE-FREE GLUTEN-FREE • FREE OF SYNTHETIC FRAGRANCE GMO-FREE • CRUELTY-FREE • VEGAN

Our Standards

Our formulations meet the highest standards in clean beauty.


Learn more about the Credo Clean Standard.