Boris has always been a hair enthusiast. His entry into the industry started at age 12 when his mother opened a hair salon. As a newly arrived immigrant family from the former Soviet Union, Boris spent most of his days (and nights!) swirling gels, mixing mousses and playing with products. Two decades later, Boris helped this once-small shop grow into a major salon with a strong retail culture. Spurred by his extensive product expertise and interest in health and wellness, Boris saw the need for a high-performance haircare brand that was as clean as it was effective. So in 2009, he launched EVOLVh—pioneering the way and elevating the game
for the Clean Beauty Hair movement.
We call EVOLVh skincare for your hair by design. Our formulations, the most advanced of any other natural or organic professional line, and advanced PhytoBlend technology containing unique blends of natural active ingredients not found in other hair products, produce visible results you can see and feel. Every product in the line does multiple jobs, and is highly effective. Experience EVOLVh - and you too will describe your hair as revitalized, renewed, restored, youthful, vibrant, soft, and manageable.
Originally created for the conscious salon stylist, who cares deeply about
ingredients but still demands uncompromising product performance.
To rewrite the Clean Beauty Hair narrative by creating a first-of-its kind, science-backed line—eliminating the need to choose between clean and cutting-edge, while surpassing the experience, benefits and environmental impact of traditional haircare products.
We meet the highest standards to deliver products that have a positive impact on our customers and our planet.Inclusivity
We formulate for all hair types & concerns because we care deeply about healthy hair for all humans.Efficacy