Oh, how we love this time of the year... long summer days with the sun shining bright and the wind blowing through our hair while spending some much needed "me time" by the pool, the ocean, or the lake with family and friends. As blissful as it is, this season can wreak absolute havoc on our precious locks. While most of us know by now how important it is to protect our skin from the sun's rays, it is also crucial to shield our tresses as well. Luckily, we've got you covered - literally!
Hair — unlike skin — can't get sunburn, wrinkles, or cancer, but dermatologists acknowledge that the sun has a potent effect on hair. "Ultraviolet radiation damages and structurally changes the protein in the hair." The sun causes the hair cuticle, the outside layer of the hair, to open, allowing moisture and even melanin to be removed. Sun exposure breaks down the proteins in the hair, causing breakage and split ends. UVB rays oxidize the hair and break down the proteins in the hair that assure that it stays healthy.
The sun can and will wreak havoc on your hair, with effects that range from dry, frizzy hair, and fading of salon color or lightened natural color. Whether it’s prevention from damage to your precious locks, or the consideration of spending extra dollars to color hair more often or color correct the effects of the sun, prevention is at the top of our list to protect the outside skin of your hair, so that the inside health shines from within.
#1 and most important on our UV hit parade is a special blend of raw lecithin. Besides adding softness and suppleness, it adds liposome stability. #2 is Sunflower/Safflower to boost the raw lecithin efficacy. Our ingredients also include natural UV protection from red raspberry seed oil which makes a great addition to an organic sunscreen because of its abundant amount of antioxidants, including Vitamin E, which helps to block free radicals. Not to mention plenty of the incredibly beneficial micronutrients called polyphenols.
Our 3rd step, as we refer to it, aka our leave-in conditioners, are somewhat magical as they provide long lasting impact on your hair including locking in moisture, a priority for keeping your hair healthy and preventing sun damage, plus natural heat and UV protection. Additionally, all of our stylers include the same UV protection, making them the perfect finishing touch on your hair routine all year round.
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