Even pre-COVID, the concept of "skincare as makeup" started gaining popularity, but it's been even more prevalent lately as many of us are working from home and opting for less makeup and a more low-key beauty routine in general. Instead, self-care and things like masking and other at-home treatments have gained even more popularity in recent months. It's no wonder then that women have been spending more on skincare and learning more about ingredients, how they're sourced, and how they're formulated. Most of us can probably agree that skincare typically has the highest concentration of powerhouse ingredients and delivers them deep down to provide the most benefits. Well... as many of you already know, we believe in treating your hair like your skin and have followed this mantra in a number of ways. Read on for a breakdown of each...
Our products actually rely on many ingredients that are typically found in the most luxurious high-end skincare. After all, the most healthy, gorgeous hair you can have starts with the scalp and the scalp is in fact skin.
Amino and Essential Fatty Acids, Vitamin E, and oils and extracts derived from nature's bounty are just a few examples of ingredients that our products have in common with skincare offerings.
We can dedicate an entire blog post to the hair health benefits of Amino Acids alone - and guess what? We have! You can check it out here >
Tyrosine in particular is often used as a skin conditioner, but it's also incredible for color retention so we've put it in our SmartColor Protecting Conditioner as well as our UltraRepair Reconstructing Masque, which is formulated to have 5X the amino acid concentration of any other product on the market.
Those making the switch to "clean" and away from mass produced brands and conventional products usually prioritize skincare because lotions and moisturizers are absorbed into the skin and therefore the blood flow, but as we mentioned above - your scalp is skin, so avoiding toxins in your hair care is equally as important. In fact, the skin on our scalp is 4 times more absorbent than the skin on our forearms.
Needless to say, we don't use ANY nasties in our products.
Per the FDA, it is not mandatory for skincare, hair care, cosmetics, or any other products to list out the ingredients found in their fragrances. This leaves room for a lot of sneaky ingredients to find their way into your products and for the labels to simply read "fragrance." Combatting this is on a lot of clean activists' agendas and our savvy customers, the relentlessness of the amazing bloggers we collaborate with, and the strict curation practices of retail partners like Credo Beauty have informed and inspired every decision we make and demanded total ingredient transparency and integrity from us.
As of 2019, you can see every ingredient of our scents in the ingredients list of every EVOLVh product. This evolution took over a year and we are so proud of what we were able to accomplish. You will also find that all of our products' ingredients lists now follow the INCI (International Nomenclature of Ingredients) standard, making it easier to identify every ingredient in our products by anyone anywhere on Earth.
Our aim in making these changes is to achieve and promote total ingredient transparency not only in our products, but to help and inspire the spread of this movement across the entire cosmetics industry. We believe consumers have a right to know what’s in their products and we are committed to doing our part and leading by example by making these important changes.
While we started out as a clean brand at a time when it was much less common than it is today, we've worked hard to constantly improve to meet the rigorous standards of our community. We will continue to improve and evolve while prioritizing the safety of our consumers and our environment - with ingredients that nurture the health of your hair from within, of course. After all - it's in our name!
Much like in skincare, the way you layer your products has a huge impact on results, and while most of us wouldn't think of skipping shampoo or conditioner, it's actually the third leave-in conditioner step that can make all the difference. With this in mind, we've combined our most popular performance-driven trios into value-priced box sets.
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