It All Started With UltraShine

October 22, 2022

EVOLVh launched in salons and online back in 2009 (!!) as an alternative to mainstream products, and our mission has been clear since the very beginning: to identify the most effective science-based plant botanicals that nature has to offer and harness their power into products that deliver transformative results at the biological/cellular level.

We began with just 5 pioneering luxury-performance products, and though our offering continues to evolve and expand, our approach has remained the same. We’re proud to share the products that we’re developing with friends, loved ones, and industry pros for testing and feedback, and only bring them to you when the final results exceed our high standards and we’ve landed on a can’t-live-without product for its category.

We can’t talk about the inception of EVOLVh without talking about the UltraShine Moisture Shampoo and Conditioner. These two products are our roots (pun intended) and represent the start of the journey from which all of our successive product ideas stem.

Though we’ve since added SmartCurl, SmartColor, and InstaVolume shampoo and conditioner duos, we’re endlessly proud that UltraShine, as our “first-born” so to speak, remains a cult-favorite and best-seller. Not to mention all of the wonderful press and awards it’s garnered!

What makes UltraShine so unique?

The nutrient-rich shampoo’s luxurious lather is a rarity for a clean shampoo. It cleanses gently yet thoroughly without stripping - to visibly smooth and strengthen strands for amplified shine from root to tip.

The conditioner was formulated to physically penetrate the hair, so it literally absorbs into each strand to moisturize, visibly smooth, repair, renew, and add pliability and elasticity.

All of this results in immense shine worthy of the name UltraShine!

This combo outperforms traditional and salon products, all without any harmful ingredients - which created the foundation for all of the EVOLVh products that followed.

Who is UltraShine for?

UltraShine was created to benefit ALL hair types - from those with fine straight hair, those desiring more volume, and those embracing their natural grays, to curly girls and those who bleach or color their tresses.

The gentle cleansing power and the feeling of truly clean, smooth, and uncoated hair (unencumbered by the heaviness of outdated traditional and not-so-healthy ingredients) is a joy that cannot be overstated. The resulting compliments are nice too!

We believe that everyone deserves a simple system that brings out their healthiest, most beautiful hair so that they can wear their crown with pride at any and every age. UltraShine, like the rest of our products, delivers on that goal and then some!