In 2009, clean beauty didn't have a name yet. We built it anyway, because we believed hair deserved better than compromises between performance and safety.
EVOLVh stands for evolution in haircare, meaning we are continually advancing how we care for both hair and scalp through clean, science-led innovation.
Today, our formulas are built on biomimetic, clinically backed ingredients like hair-identical amino acids, ceramides, and peptides that work in harmony with the biology of your hair and scalp to help strengthen, repair, and protect over time.

SINCE AGE 12

EVOLVh Founder, Boris Oak, has been a hair enthusiast since age 12, when he began helping his mother transform a small salon into a thriving business. Days spent swirling gels and mixing mousses sparked a lifelong passion for product innovation. Inspired by his expertise and a deep commitment to health and wellness, Boris set out ot create EVOLVh—a brand that marries clean ingredients with high-performance results.

EVOLVh WAS BORN

So in 2009, he launched EVOLVh—pineering the way and elevating the game for the Clean Beauty Hair movement.

BETTER ROOTS ARRIVES

In 2021, Boris combined his passion for product development, research, and advancements in the science of longevity to create the first three Better Roots products. By exploring how these breakthroughs could be applied to haircare, he set out to help people achieve the universal dream of maintaining full, healthy, and beautiful hair at any age.

2025 & BEYOND

Now, Boris' vision is being fully brought to life with the launch of the Better Roots brand and six revolutionary products.