Powered By Clean Clinically Proven Active Ingredients
- These ingredients work synergistically to stimulate hair follicles and surrounding skin cells in support of protein synthesis, the process inside hair follicles that controls hair growth.
- Optimal concentrations of scientifically proven active ingredients create a harmoniously powerful yet gentle approach to hair and scalp health.
- The Better Roots Growth Support Shampoo promotes healthy hair growth by strengthening the hair fiber. The Better Roots Growth Support Conditioner further assists by maintaining the strength and health of these fibers, promoting length.
- Created with tomorrow in mind, each ingredient has been sourced, vetted, and certified with the utmost care for the well-being of humans and the environment.
Red Clover Flower and Biomimetic Peptides (Capixyl)
An optimized hair growth cycle largely depends on the health and size of the hair follicles, the organs responsible for hair production. Alopecia, or general hair loss, occurs as a result of the gradual miniaturization of these follicles, influenced by various factors. The key to limiting hair loss and promoting hair growth lies in fostering a strong and healthy environment essential for the regeneration of these follicles.
Capixyl is a synergistic blend of biomimetic peptides and antioxidant-rich red clover flower extract. Its multifunctional efficacy, which has been clinically proven, provides a universal solution for fuller, longer, and healthier hair at any life stage.
Benefits include:
- Provides a healthier scalp environment to support hair growth
- Rebalances the scalp microbiota to support healthy hair growth
- Boost density by 46% after 4 months
- Accelerate hair formation by 50%
- Reduce micro-inflammation by 48%
Improves hair follicle anchorage up to 400%
EverGuard (Capryloyl Glycine) Amino Acid
Your Scalp's Built-In Balance, Restored
Dandruff, excess oil, and scalp irritation are usually the same problem at different stages. Sebum imbalance creates conditions for Malassezia, a naturally occurring scalp yeast, to overgrow. That overgrowth triggers inflammation, accelerates skin cell shedding, and produces visible flaking. Standard anti-dandruff ingredients target one point in that chain. Capryloyl Glycine addresses all of them.
What It Is
An amino acid derivative built from glycine, one of the simplest and most naturally occurring amino acids in the human body, paired with a naturally derived fatty acid. 100% naturally derived. COSMOS compliant. Natural Origin Index of 100%.
How It Works
Capryloyl Glycine acts at each stage of the imbalance cycle simultaneously.
Oil regulation: Directly reduces sebum secretion at the cellular level, measurable even at low concentrations. Less excess oil means less fuel for dandruff-causing conditions.
Microbiome protection: Inhibits Malassezia furfur overgrowth, the yeast species most directly responsible for dandruff, without disrupting the broader scalp microbiome.
Irritation reduction: Actively reduces the inflammation and scalp irritation that sebum imbalance and microbial overgrowth produce.
What It Delivers
- Reduces dandruff by targeting the yeast overgrowth at its source
- Regulates sebum secretion to prevent imbalance from starting
- Calms scalp irritation and redness associated with sensitized scalps
- Supports a healthy scalp microbiome, the environment where hair grows
- Conditions strands with amino acid-derived chemistry that supports hair health alongside scalp health
Clean Credentials
100% naturally derived. COSMOS compliant. Free from synthetic preservatives and harsh antimicrobial agents. Amino acid origin means it is inherently gentle, biocompatible, and effective without overriding the scalp's natural biology.
A balanced scalp is not a trend. It is the foundation of healthy hair.
Amino Acid Surfactants
Hair-Identical Amino Acid Cleansing System
Most shampoos face an inherent tension. The surfactants that cleanse effectively tend to be the same ones that strip the hair of moisture, disrupt the scalp's natural balance, and leave strands feeling rough and depleted after washing. The solution the industry settled on was to add heavy conditioning agents after the fact, often synthetic quats, to compensate for the damage done during cleansing. AminoSensyl™ Ultra MB was built to make that compromise unnecessary.
What It Is
AminoSensyl™ Ultra MB is an amino acid-based conditioning surfactant system derived from two natural sources: valine, an essential amino acid naturally found in both hair and skin, and Brassica Napus seed oil, better known as rapeseed. That pairing produces a cationic amino lipid, a conditioning molecule that carries a gentle positive charge, which naturally attracts to the negatively charged surface of hair strands for even, thorough coverage.
How It Works
When AminoSensyl™ Ultra MB meets water and hair, it self-organizes into lamellar liquid crystals, a layered molecular structure that mimics the natural lipid layers found in healthy hair and skin. Those layers deposit evenly onto each strand during cleansing, delivering conditioning benefits at the same time as the cleanse rather than requiring a separate conditioning step. The result is hair that emerges from washing already smoother, softer, and more defined, not stripped and waiting to be repaired.
What It Delivers
- Deep moisturization through amino acid and seed oil-derived lipid technology
- Smooths and defines hair from the first wash, not after a separate conditioning treatment
- Strengthens strands with valine-derived chemistry that works in harmony with hair's natural protein structure
- Weightless conditioning that doesn't leave buildup, greasiness, or residue
- Gentle on sensitive scalps, with no synthetic quats and no harsh cationic agents
Clean Credentials
AminoSensyl™ Ultra MB carries one of the most complete clean certifications of any conditioning surfactant available. It is 100% USDA biobased, COSMOS approved, NSF/ANSI 305 certified, readily biodegradable, and non-toxic to aquatic life. Its amino acid origin means it is inherently biocompatible, derived from the same building blocks your hair is already made of.
Clean doesn't have to mean a compromise on lather, conditioning, or feel. This ingredient proves it.